Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival

Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO.Design/methodology/approachTo achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria et al. (2003), based on the emotional perception of the visitor in relation to the heritage they visit.FindingsFour types of tourists are thus identified: alternative, cultural, emotional and patrimonial. Likewise, the research includes an assessment of the most relevant tourist attributes linked to the Oruro Carnival, which is much more positive among international tourists with greater cultural motivation and emotional bonding.Originality/valueThe principal originality factor and innovation is analysing the cultural motivations and the emotional perception of the visitor in relation to the heritage they visit. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Event and Festival Management Emerald Publishing

Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival

Loading next page...
 
/lp/emerald-publishing/segmentation-in-intangible-heritage-of-humanity-ich-events-the-oruro-kTRzHa050I
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1758-2954
DOI
10.1108/ijefm-02-2019-0013
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO.Design/methodology/approachTo achieve this purpose, a segmentation is made based on the combination of two theoretical models used and contrasted in similar research: the model of McKercher (2002), based on the cultural motivations to go to a destination, and that of Poria et al. (2003), based on the emotional perception of the visitor in relation to the heritage they visit.FindingsFour types of tourists are thus identified: alternative, cultural, emotional and patrimonial. Likewise, the research includes an assessment of the most relevant tourist attributes linked to the Oruro Carnival, which is much more positive among international tourists with greater cultural motivation and emotional bonding.Originality/valueThe principal originality factor and innovation is analysing the cultural motivations and the emotional perception of the visitor in relation to the heritage they visit.

Journal

International Journal of Event and Festival ManagementEmerald Publishing

Published: Sep 10, 2019

Keywords: Bolivia; Heritage tourism; Emotional perception; Intangible heritage of humanity; Oruro Carnival; Tourism valuation

References