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Section 7

Section 7 This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an informationintensive environment, and the importance of IT for service quality in the airline industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific International Journal of Marketing Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7517
DOI
10.1108/eb010239
Publisher site
See Article on Publisher Site

Abstract

This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an informationintensive environment, and the importance of IT for service quality in the airline industry.

Journal

Asia Pacific International Journal of MarketingEmerald Publishing

Published: Feb 1, 1992

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