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Section 5

Section 5 Creating a customercentred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are discussed in this section. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific International Journal of Marketing Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7517
DOI
10.1108/eb010237
Publisher site
See Article on Publisher Site

Abstract

Creating a customercentred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are discussed in this section.

Journal

Asia Pacific International Journal of MarketingEmerald Publishing

Published: Feb 1, 1992

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