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Screening potential new products

Screening potential new products A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Screening potential new products

Planning Review , Volume 20 (4): 25 – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054364
Publisher site
See Article on Publisher Site

Abstract

A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.

Journal

Planning ReviewEmerald Publishing

Published: Apr 1, 1992

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