Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals. Design/methodology/approach – A sample of “top” research journals in marketing is selected on the basis of expert opinion and journal ranking lists. The selection includes the Journal of Consumer Research ( JCR ), Journal of Marketing ( JM ), Journal of Marketing Research ( JMR ), Journal of Retailing ( JR ), Journal of the Academy of Marketing Science ( JAMS ); and Marketing Science ( MS ). Findings – The “scientific identities” of JCR, JM, JMR, JR, JAMS and MS are revealed as being built on quantitative research designs and the North American paradigm of research values. In fact, all journals are US‐based. None was found to be based on a mix of empirical research designs. The selected research journals were found to be narrowly focused, and the lack of variety of “scientific identities” among the journals studied here is discomfiting for the ongoing scientific knowledge building and theory generation in marketing. Research limitations/implications – Further studies of the “scientific identity” of individual research journals are desirable in other sub‐disciplines of marketing. A series of questions have been raised that the authors argue are worthy of further attention and debate in the world‐wide research community. Practical implications – Researchers will benefit from insights into the “scientific identities” of the “top” research journals in the broader discipline of marketing. In particular, researchers can note the particular feature of dogmatic narrowness of research designs that are present in all of these journals. Originality/value – The study delivers insights into the publishing requirements of “top” research journals in the broader discipline of marketing. It provides some challenging and discomfiting findings.
European Business Review – Emerald Publishing
Published: Aug 29, 2008
Keywords: Marketing; Serials; Sciences; Research methods
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera