Scientific identity of “top” research journals in the broader discipline of marketing Findings and queries

Scientific identity of “top” research journals in the broader discipline of marketing... Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals. Design/methodology/approach – A sample of “top” research journals in marketing is selected on the basis of expert opinion and journal ranking lists. The selection includes the Journal of Consumer Research ( JCR ), Journal of Marketing ( JM ), Journal of Marketing Research ( JMR ), Journal of Retailing ( JR ), Journal of the Academy of Marketing Science ( JAMS ); and Marketing Science ( MS ). Findings – The “scientific identities” of JCR, JM, JMR, JR, JAMS and MS are revealed as being built on quantitative research designs and the North American paradigm of research values. In fact, all journals are US‐based. None was found to be based on a mix of empirical research designs. The selected research journals were found to be narrowly focused, and the lack of variety of “scientific identities” among the journals studied here is discomfiting for the ongoing scientific knowledge building and theory generation in marketing. Research limitations/implications – Further studies of the “scientific identity” of individual research journals are desirable in other sub‐disciplines of marketing. A series of questions have been raised that the authors argue are worthy of further attention and debate in the world‐wide research community. Practical implications – Researchers will benefit from insights into the “scientific identities” of the “top” research journals in the broader discipline of marketing. In particular, researchers can note the particular feature of dogmatic narrowness of research designs that are present in all of these journals. Originality/value – The study delivers insights into the publishing requirements of “top” research journals in the broader discipline of marketing. It provides some challenging and discomfiting findings. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

Scientific identity of “top” research journals in the broader discipline of marketing Findings and queries

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340810897925
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals. Design/methodology/approach – A sample of “top” research journals in marketing is selected on the basis of expert opinion and journal ranking lists. The selection includes the Journal of Consumer Research ( JCR ), Journal of Marketing ( JM ), Journal of Marketing Research ( JMR ), Journal of Retailing ( JR ), Journal of the Academy of Marketing Science ( JAMS ); and Marketing Science ( MS ). Findings – The “scientific identities” of JCR, JM, JMR, JR, JAMS and MS are revealed as being built on quantitative research designs and the North American paradigm of research values. In fact, all journals are US‐based. None was found to be based on a mix of empirical research designs. The selected research journals were found to be narrowly focused, and the lack of variety of “scientific identities” among the journals studied here is discomfiting for the ongoing scientific knowledge building and theory generation in marketing. Research limitations/implications – Further studies of the “scientific identity” of individual research journals are desirable in other sub‐disciplines of marketing. A series of questions have been raised that the authors argue are worthy of further attention and debate in the world‐wide research community. Practical implications – Researchers will benefit from insights into the “scientific identities” of the “top” research journals in the broader discipline of marketing. In particular, researchers can note the particular feature of dogmatic narrowness of research designs that are present in all of these journals. Originality/value – The study delivers insights into the publishing requirements of “top” research journals in the broader discipline of marketing. It provides some challenging and discomfiting findings.

Journal

European Business ReviewEmerald Publishing

Published: Aug 29, 2008

Keywords: Marketing; Serials; Sciences; Research methods

References

  • International information cross‐fertilization in marketing
    Czinkota, M.R.

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