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Schreiber shakes up traditional marketing

Schreiber shakes up traditional marketing Profit conscious Schreiber, Britain's booming furniture giant has discovered that close control over marketing of its products has contributed to sales succsess. David Harvey reports http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

Schreiber shakes up traditional marketing

Industrial Management , Volume 74 (1): 3 – Jan 1, 1974

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb056382
Publisher site
See Article on Publisher Site

Abstract

Profit conscious Schreiber, Britain's booming furniture giant has discovered that close control over marketing of its products has contributed to sales succsess. David Harvey reports

Journal

Industrial ManagementEmerald Publishing

Published: Jan 1, 1974

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