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Scenariobased strategic planning A process for building top management consensus

Scenariobased strategic planning A process for building top management consensus By incorporating senior management's scenariosalternative stories about the competition, markets, capital investments, new technologiesinto the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Scenariobased strategic planning A process for building top management consensus

Tenaglia, Mason; Noonan, Patrick
Planning Review , Volume 20 (2): 8 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054350
Publisher site
See Article on Publisher Site

Abstract

By incorporating senior management's scenariosalternative stories about the competition, markets, capital investments, new technologiesinto the planning process, executives can test and build a consensus on the implicit and explicit mental models of their business.

Journal

Planning Review – Emerald Publishing

Published: Feb 1, 1992

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