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Scanning behavior and strategic uncertainty Proposing a new relationship by adopting new measurement constructs

Scanning behavior and strategic uncertainty Proposing a new relationship by adopting new... Studies which assess the relationship between scanning behavior (SB) and strategic uncertainty (SU) have shown mixed results. The lack of consistency in measurement constructs and differences in underlying assumptions for SU may explain these empirical inconsistencies. Earlier studies have adopted measurement constructs which ignore the interaction effect between the two dimensions of SU – variability and complexity. Our study suggests adopting new measurement constructs for SU that sort uncertainty into four distinct categories based on the interaction of the two environmental constructs, variability and complexity, as drawn from categorizations originally proposed by Duncan. This new measurement approach will provide a means to generate consistent results in research on the relationship between SB and SU. We provide a practical example using the strategic environment in the health care industry to illustrate for managers a more precise way to assess their external environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Scanning behavior and strategic uncertainty Proposing a new relationship by adopting new measurement constructs

Management Decision , Volume 42 (8): 16 – Sep 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251740410555489
Publisher site
See Article on Publisher Site

Abstract

Studies which assess the relationship between scanning behavior (SB) and strategic uncertainty (SU) have shown mixed results. The lack of consistency in measurement constructs and differences in underlying assumptions for SU may explain these empirical inconsistencies. Earlier studies have adopted measurement constructs which ignore the interaction effect between the two dimensions of SU – variability and complexity. Our study suggests adopting new measurement constructs for SU that sort uncertainty into four distinct categories based on the interaction of the two environmental constructs, variability and complexity, as drawn from categorizations originally proposed by Duncan. This new measurement approach will provide a means to generate consistent results in research on the relationship between SB and SU. We provide a practical example using the strategic environment in the health care industry to illustrate for managers a more precise way to assess their external environment.

Journal

Management DecisionEmerald Publishing

Published: Sep 1, 2004

Keywords: Uncertainty management; Strategic planning

References

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