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SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET CAN MARKET SEGMENTATION HELP

SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET CAN MARKET SEGMENTATION HELP Reports on research which uses secondary information and anextensive telephone survey to consider whether existing approaches tosegmenting installers garages reflect current customer needs andbuying patterns. Examines alternative ways of segmenting the market,along with ramifications for applying segmentation in industrialmarkets. Manufacturers of car parts are concerned that customer needsare satisfactorily met through the variety of UK installer types. Inthis, as in other industries, market segmentation is seen as importantto ensure that customers receive an appropriate mix of product andservice benefits. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET CAN MARKET SEGMENTATION HELP

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210014000
Publisher site
See Article on Publisher Site

Abstract

Reports on research which uses secondary information and anextensive telephone survey to consider whether existing approaches tosegmenting installers garages reflect current customer needs andbuying patterns. Examines alternative ways of segmenting the market,along with ramifications for applying segmentation in industrialmarkets. Manufacturers of car parts are concerned that customer needsare satisfactorily met through the variety of UK installer types. Inthis, as in other industries, market segmentation is seen as importantto ensure that customers receive an appropriate mix of product andservice benefits.

Journal

International Journal of Retail & Distribution Management – Emerald Publishing

Published: Mar 1, 1992

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