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Routinization in marketing

Routinization in marketing Points to some directions for marketing to go in order to improve upon salesmanship. Looks at how marketing as a discipline is taught in business schools and stresses the importance of defining its key concept. Suggests that systemization and structure are key tools of marketing, and, allied with the right training approach, will prove the improvements required in this field. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Routinization in marketing

European Journal of Marketing , Volume 5 (3): 11 – Mar 1, 1971

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005161
Publisher site
See Article on Publisher Site

Abstract

Points to some directions for marketing to go in order to improve upon salesmanship. Looks at how marketing as a discipline is taught in business schools and stresses the importance of defining its key concept. Suggests that systemization and structure are key tools of marketing, and, allied with the right training approach, will prove the improvements required in this field.

Journal

European Journal of MarketingEmerald Publishing

Published: Mar 1, 1971

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