Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Role of the eco-natural environment as an alternative attractiveness factor in malls

Role of the eco-natural environment as an alternative attractiveness factor in malls The mall industry in Latin America has grown rapidly in the past decade, offering diverse proposals oriented to improving the attractiveness of this commerce format; along this line, despite the fact that several studies have analyzed variables from an ecological perspective based on the relationship of the physical space with the consumers (from a marketing context), there is shortage in research regarding alternative attractiveness factors inspired by nature, although its connection with people’s behavior has been confirmed. Therefore, the purpose of this paper is to answer the following question: Is the perception of environments with natural resources displayed in malls an alternative attractiveness factor for visitors? Thus, does it benefit its own competitive management against other attractiveness variables that focus on offering variety, accessibility, physical design and entertainment?Design/methodology/approachThe quantitative method is an exploratory factor analysis that is followed by a confirmatory analysis and resulting in a measurement model based on 470 effective questionnaires. The exploratory and confirmatory nature focused on multidimensional verification of the measurement model (including the validation of the eco-natural environment) justified this choice in consistence with prior research that has used goodness of fit criteria.FindingsThe paper not only suggests the existence of a perception factor in the eco-natural environment, but it also determines its comparative importance over other traditional attractiveness factors reported in scientific literature. Particularly because commercial attractiveness is a consequence of how marketing variables are managed by malls and of how consumers respond to said variables, benefiting the visit’s experience.Practical implicationsThe paper contributes to malls’ competitive management by suggesting and proving the importance of the eco-natural environment as a commercial attractiveness factor; thus, the results encourage this format’s developers to take into account new ways of persuasion considering its progressive and competitive rise in the past years in Latin America.Originality/valueThere is shortage of research on alternative attractiveness factors for malls; therefore, contrasting the eco-natural environment in a measurement model of commercial attractiveness allows contributing strategic information to the industry, which in turn constitutes an innovative resource to lure and motivate visitors. On the other hand, the paper contributes the state of knowledge of environmental variables over consumers’ assessments. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research: The Journal of the Iberoamerican Academy of Management Emerald Publishing

Role of the eco-natural environment as an alternative attractiveness factor in malls

Download PDF
19 pages

Loading next page...
 
/lp/emerald-publishing/role-of-the-eco-natural-environment-as-an-alternative-attractiveness-tVPy3szLyw
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1536-5433
DOI
10.1108/mrjiam-02-2018-0814
Publisher site
See Article on Publisher Site

Abstract

The mall industry in Latin America has grown rapidly in the past decade, offering diverse proposals oriented to improving the attractiveness of this commerce format; along this line, despite the fact that several studies have analyzed variables from an ecological perspective based on the relationship of the physical space with the consumers (from a marketing context), there is shortage in research regarding alternative attractiveness factors inspired by nature, although its connection with people’s behavior has been confirmed. Therefore, the purpose of this paper is to answer the following question: Is the perception of environments with natural resources displayed in malls an alternative attractiveness factor for visitors? Thus, does it benefit its own competitive management against other attractiveness variables that focus on offering variety, accessibility, physical design and entertainment?Design/methodology/approachThe quantitative method is an exploratory factor analysis that is followed by a confirmatory analysis and resulting in a measurement model based on 470 effective questionnaires. The exploratory and confirmatory nature focused on multidimensional verification of the measurement model (including the validation of the eco-natural environment) justified this choice in consistence with prior research that has used goodness of fit criteria.FindingsThe paper not only suggests the existence of a perception factor in the eco-natural environment, but it also determines its comparative importance over other traditional attractiveness factors reported in scientific literature. Particularly because commercial attractiveness is a consequence of how marketing variables are managed by malls and of how consumers respond to said variables, benefiting the visit’s experience.Practical implicationsThe paper contributes to malls’ competitive management by suggesting and proving the importance of the eco-natural environment as a commercial attractiveness factor; thus, the results encourage this format’s developers to take into account new ways of persuasion considering its progressive and competitive rise in the past years in Latin America.Originality/valueThere is shortage of research on alternative attractiveness factors for malls; therefore, contrasting the eco-natural environment in a measurement model of commercial attractiveness allows contributing strategic information to the industry, which in turn constitutes an innovative resource to lure and motivate visitors. On the other hand, the paper contributes the state of knowledge of environmental variables over consumers’ assessments.

Journal

Management Research: The Journal of the Iberoamerican Academy of Management – Emerald Publishing

Published: Aug 20, 2019

Keywords: Ambiente de naturaleza; Centros comerciales; Factores de atraccin; Marketing eco-natural

References

  • Analysis of shopping mall attractiveness and customer loyalty
    Aliagha, G.U.; Qin, Y.G.; Ali, K.N.; Abdullah, M.N.
  • Effects of shopping Centre re-investments and improvements on sales and visit growth
    Anselmsson, J.
  • Desarrollo de un ejemplo de análisis factorial confirmatorio con LISREL, AMOS y SAS
    Arias Martínez, B.
  • Magnetism of shopping malls on young Turkish consumers
    Arslan, T.V.; Sezer, F.S.; Isigicok, E.
  • Ecoresort: a ‘green’ masterplan for the international resort industry
    Ayala, H.
  • Shopping as leisure: an exploration of manifoldness and dynamics in consumers shopping experiences
    Bäckström, K.
  • A study on the attractiveness dimensions of shopping malls – an Indian perspective
    Banerjee, N.
  • Assessing preferences for mega shopping centres: a conjoint measurement approach
    Borgers, A.; Vosters, C.
  • The impact of in‐store greenery on customers
    Brengman, M.; Willems, K.; Joye, Y.
  • Pull factors of the shopping malls: an empirical study
    Calvo-Porral, C.; Lévy-Mangín, J.P.
  • Why do people choose the shopping malls? The attraction theory revisited: a Spanish case
    De Juan, M.D.
  • Shopping malls attractiveness: a segmentation approach
    El-Adly, M.I.
  • Measuring the perceived value of malls in a non-Western context: the case of the UAE
    El-Adly, M.I.; Eid, R.
  • An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context
    El-Adly, M.I.; Eid, R.
  • Modelos de ecuaciones estructurales: Características, fases, construcción, aplicación y resultados
    Escobedo Portillo, M.T.; Hernández Gómez, J.A.; Estebané Ortega, V.; Martínez Moreno, G.
  • El análisis factorial como técnica de investigación en psicología
    Ferrando, P.J.; Anguiano-Carrasco, C.
  • El análisis factorial exploratorio de los ítems: algunas consideraciones adicionales
    Ferrando, P.J.; Lorenzo-Seva, U.
  • Centros comerciales en América Latina crecen 5% al año
  • Key factors in shopping Centre management: evidence from Spain
    Frasquet, M.; Vallet, T.; Gil, I.
  • Prácticas del análisis factorial exploratorio (AFE) en la investigación sobre conducta del consumidor y marketing
    Frías-Navarro, D.; Soler, M.P.
  • Quantifying the competitive impact of a new entrant
    Geisel, M.S.; Narasimhan, C.; Sen, S.K.
  • Segmenting multicultural mall visitors: the Israeli case
    Gilboa, S.; Vilnai-Yavetz, I.
  • Shopping mall image: systematic review of 40 years of research
    Gomes, R.M.; Paula, F.
  • Strategic alliances of shopping centers in Brazil: network perspective
    Gomes, R.M.D.A.B.; Paula, F.D.O.; Macedo-Soares, T.D.L.V.A.D.
  • A segmentation study of Mexican consumers based on shopping centre attractiveness
    González-Hernández, E.M.; Orozco-Gómez, M.
  • The attraction force of out‐of‐town shopping malls: a case study on run‐fun shopping in The Netherlands
    Gorter, C.; Nijkamp, P.; Klamer, P.
  • Understanding the shopping experience and its implications for malls as marketing media: Attracting and retaining customers through fashion, service, and improved food options
    Hu, H.; Jasper, C.R.
  • U.S. Shopping-Center classification and typical characteristics: shopping center definitions
  • A segmentation of Turkish consumers based on their motives to visit shopping centres
    Kabadayi, S.; Paksoy, B.
  • An index of factorial simplicity
    Kaiser, H.F.
  • Intention to pay conventional-hotel prices at a green hotel–a modification of the theory of planned behavior
    Kim, Y.; Han, H.
  • Procedures for performing systematic reviews
    Kitchenham, B.
  • Atmospherics as a marketing tool
    Kotler, P.
  • Spatial distribution of consumer preferences: case study of shopping malls in Bratislava
    Križan, F.; Bilková, K.; Barlík, P.; Kita, P.; Kita, P.
  • Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics
    Kunc, J.; Križan, F.; Bilkova, K.; Barlik, P.; Maryáš, J.
  • Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions
    Lee, J.S.; Hsu, L.T.; Han, H.; Kim, Y.
  • Determining shopping mall visitors’ perceptions on mall attributes
    Makgopa, S.
  • Malls and consumption motivation: an exploratory examination of older generation Y consumers
    Martin, C.A.; Turley, L.W.
  • Introducción al análisis factorial exploratorio
    Méndez Martínez, C.; Rondón Sepúlveda, M.A.
  • Mall atmospherics: the interaction effects of the mall environment on shopping behavior
    Michon, R.; Chebat, J.C.; Turley, L.W.
  • Determinants of shopping mall attractiveness: the Indian context
    Mittal, A.; Jhamb, D.
  • The magnetism of suburban shopping centers: do size and Cineplex matter?
    Ooi, J.T.; Sim, L.L.
  • Brand image and lexicographic analysis: an application to shopping malls
    Ortegón, L.; Royo, M.
  • Gestión del marketing sensorial sobre la experiencia del consumidor
    Ortegón, L.; Rodríguez, A.G.
  • Attraction factors of shopping centers: effects of design and eco-natural environment on intention to visit
    Ortegón Cortázar, L.; Royo Vela, M.
  • User preferences on transformations of shopping centers into private urban public spaces: the case of Izmir, Turkey
    Özsoy, M.
  • Cognitive, affective and behavioural responses in mall experience: a qualitative approach
    Palacios, L.; Pérez, R.; Polo, R.
  • What Attracts You to Shopping Malls?: The Relationship Between Perceived Shopping Value and Shopping Orientation on Purchase Intention at Shopping Malls in Suburban Areas
    Park, S.
  • Pruebas de bondad de ajuste en distribuciones simétricas, ¿qué estadístico utilizar?
    Pedrosa, I.; Juarros-Basterretxea, J.; Robles-Fernández, A.; Basteiro, J.; García-Cueto, E.
  • Estudio exploratorio sobre los factores de atracción de centros comerciales: una aproximación al consumidor español
    Porral, C.C.; Dopico, D.C.
  • Exploring restorative potential of biophilic servicescapes
    Purani, K.; Kumar, D.S.
  • Growing shopping malls and behaviour of urban shoppers
  • Determinants of shopping behavior of urban consumers
  • Principles of categorization
    Rosch, E.; Rosch, E.; Lloyd, B.B.
  • The restorative potential of shopping malls
    Rosenbaum, M.S.; Otalora, M.L.; Ramírez, G.C.
  • A dose of nature and shopping: the restorative potential of biophilic lifestyle center designs
    Rosenbaum, M.S.; Ramirez, G.C.; Camino, J.R.
  • Relationships between plants, behavior, and attitudes in an office environment
    Shoemaker, C.A.; Randall, K.; Relf, P.D.; Geller, E.S.
  • Determinants of shopping experience: exploring the mall shoppers of national Capital region (NCR) of India
    Singh, H.; Sahay, V.
  • Factors defining shopping experience: an analytical study of Dubai
    Singh, H.; Prashar, S.
  • Biophilic architecture: a review of the rationale and outcomes
    Söderlund, J.; Newman, P.
  • Store atmospherics: a multisensory perspective
    Spence, C.; Puccinelli, N.M.; Grewal, D.; Roggeveen, A.L.
  • Managing the attractiveness of evolved and created retail agglomerations formats
    Teller, C.; Elms, J.
  • Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective
    Teller, C.; Wood, S.; Floh, A.
  • Phytophilia and service atmospherics: the effect of indoor plants on consumers
    Tifferet, S.; Vilnai-Yavetz, I.
  • Atmospheric effects on shopping behavior: a review of the experimental evidence
    Turley, L.W.; Milliman, R.E.
  • Landscape ecology: what is the state of the science?
    Turner, M.G.
  • Variables affecting customer behaviour and its effect on commitment towards shopping hubs of Gurgaon city
    Upadhyaya, M.
  • Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour
    Wei Khong, K.; Sim Ong, F.
  • Are green walls as “green” as they look? An introduction to the various technologies and ecological benefits of green walls
    Weinmaster, M.