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The purpose of this study is to understand the business ecosystem through the “identity” construct. “Identity” is a well-researched subject in sociology and psychology but as a construct, its application is limited in management and organization studies, especially in the ecosystem context. This study used “identity” to examine the management and organization of stone carving microenterprise clusters in India.Design/methodology/approachThe examination followed classical grounded theory approach for data collection and data analysis. Data collection was made by a mixture of focus group discussions, informal discussions, personal observations, etc., and it followed a series of thematic analysis under the qualitative technique. Further, a structured questionnaire was used to collect information, and the data analysis was done through structural equation modelling and confirmatory factor analysis.FindingsThe study identified and established ten identities of the producers, two identities of the suppliers and two identities of the customers. There were identity-interlinkages within each stakeholder, and among the stakeholders, creating a solid, static and rigid ecosystem for ages.Originality/valueThis paper made a new and significant contribution to the literature on the business ecosystem.
International Journal of Organizational Analysis – Emerald Publishing
Published: Sep 9, 2019
Keywords: Identity; Business ecosystem; Mixed method; Stone carving
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