Purpose – This paper aims to present an application of the technology roadmapping approach for exploring the implications of technologies converging for a service sector. Design/methodology/approach – The paper uses the fundamental concepts behind creating a technology roadmap. These include market and business analysis, product analysis, technology analysis and resource allocation. Findings – The study demonstrates the use and modification of technology roadmaps for technology driven service business segments. Originality/value – The process of developing a roadmap for services over broadband presented in this paper can be used as a standard process of developing a technology roadmap for any organization in a similar business.
Benchmarking: An International Journal – Emerald Publishing
Published: Aug 30, 2011
Keywords: Strategic planning; Services industries; Mix mapping; Digital technology; Broadband networks