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Risk analysis in introduction of new technologies by start-ups in the Brazilian market

Risk analysis in introduction of new technologies by start-ups in the Brazilian market PurposeThe volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process.Design/methodology/approachThe study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked.FindingsAmong the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM).Practical implicationsThe authors propose a matrix for the management of uncertainties and risks in start-ups.Social implicationsThe authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups.Originality/valueAs the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Risk analysis in introduction of new technologies by start-ups in the Brazilian market

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References (78)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/MD-04-2017-0337
Publisher site
See Article on Publisher Site

Abstract

PurposeThe volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process.Design/methodology/approachThe study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked.FindingsAmong the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM).Practical implicationsThe authors propose a matrix for the management of uncertainties and risks in start-ups.Social implicationsThe authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups.Originality/valueAs the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

Journal

Management DecisionEmerald Publishing

Published: Jan 8, 2018

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