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Review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management by John Seeley Brown

Review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century... Purpose – This is a review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management by John Seeley Brown. Design/methodology/approach – This review looks at the applications of storytelling, as described by the authors of the book reviewed, in the context of a larger storytelling revival. Findings – This review finds value in the advocacy of storytelling in contexts where it has often been neglected. Nevertheless, it criticizes the authors of the book for their lack of awareness of work on storytelling done in other fields. Originality/value – This will help place the revival of narrative in corporate settings within the larger context of storytelling as an art. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png On the Horizon Emerald Publishing

Review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management by John Seeley Brown

On the Horizon , Volume 14 (4): 3 – Oct 1, 2006

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1074-8121
DOI
10.1108/10748120610708104
Publisher site
See Article on Publisher Site

Abstract

Purpose – This is a review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management by John Seeley Brown. Design/methodology/approach – This review looks at the applications of storytelling, as described by the authors of the book reviewed, in the context of a larger storytelling revival. Findings – This review finds value in the advocacy of storytelling in contexts where it has often been neglected. Nevertheless, it criticizes the authors of the book for their lack of awareness of work on storytelling done in other fields. Originality/value – This will help place the revival of narrative in corporate settings within the larger context of storytelling as an art.

Journal

On the HorizonEmerald Publishing

Published: Oct 1, 2006

Keywords: Storytelling; General management; Organizations

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