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S. Denning (2005)
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
J. Brown, S. Denning, K. Groh, L. Prusak (2005)
Storytelling in organizations : why storytelling is transforming 21st century organizations and management
B. Wellman, C. Haythornthwaite (2002)
The Internet in everyday lifeContemporary Sociology, 32
Purpose – This is a review of Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management by John Seeley Brown. Design/methodology/approach – This review looks at the applications of storytelling, as described by the authors of the book reviewed, in the context of a larger storytelling revival. Findings – This review finds value in the advocacy of storytelling in contexts where it has often been neglected. Nevertheless, it criticizes the authors of the book for their lack of awareness of work on storytelling done in other fields. Originality/value – This will help place the revival of narrative in corporate settings within the larger context of storytelling as an art.
On the Horizon – Emerald Publishing
Published: Oct 1, 2006
Keywords: Storytelling; General management; Organizations
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