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Rethinking PR evaluation

Rethinking PR evaluation In the 1990s evaluation has been at the centre of a continued debate in public relations. With the new millennium in sight public relations practitioners, academics and professional bodies are not only asking for an intensified discussion, but are also looking for guidelines of best practice which are seen as a necessary step for further development towards professionalism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb023516
Publisher site
See Article on Publisher Site

Abstract

In the 1990s evaluation has been at the centre of a continued debate in public relations. With the new millennium in sight public relations practitioners, academics and professional bodies are not only asking for an intensified discussion, but are also looking for guidelines of best practice which are seen as a necessary step for further development towards professionalism.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Apr 1, 1999

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