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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/eb039839
- Publisher site
- See Article on Publisher Site
Abstract
Three companies follow risky strategies to set themselves apart in a competitive field.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Feb 1, 1997