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RETAILING INFORMATION THE CASE OF THE ONLINE SEARCH SERVICES

RETAILING INFORMATION THE CASE OF THE ONLINE SEARCH SERVICES Commences with a review of the differences between consumer and business markets, and then proceeds to review the characteristics of the online search services that have changed in order to facilitate the transition to enduser services. Products have been significantly redesigned to meet the needs of the endusers. Interfaces have been improved, a range of different distribution channels are available, and products and services have been clustered. However, pricing strategies remain reminiscent of business markets. Online search services can not be regarded as retailers, but in offering products that are attractive to the enduser are engaged in tactics that will push their products through the distribution chain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online and CD-Rom Review Emerald Publishing

RETAILING INFORMATION THE CASE OF THE ONLINE SEARCH SERVICES

Online and CD-Rom Review , Volume 22 (5): 6 – May 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1353-2642
DOI
10.1108/eb024683
Publisher site
See Article on Publisher Site

Abstract

Commences with a review of the differences between consumer and business markets, and then proceeds to review the characteristics of the online search services that have changed in order to facilitate the transition to enduser services. Products have been significantly redesigned to meet the needs of the endusers. Interfaces have been improved, a range of different distribution channels are available, and products and services have been clustered. However, pricing strategies remain reminiscent of business markets. Online search services can not be regarded as retailers, but in offering products that are attractive to the enduser are engaged in tactics that will push their products through the distribution chain.

Journal

Online and CD-Rom ReviewEmerald Publishing

Published: May 1, 1998

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