Commences with a review of the differences between consumer and business markets, and then proceeds to review the characteristics of the online search services that have changed in order to facilitate the transition to enduser services. Products have been significantly redesigned to meet the needs of the endusers. Interfaces have been improved, a range of different distribution channels are available, and products and services have been clustered. However, pricing strategies remain reminiscent of business markets. Online search services can not be regarded as retailers, but in offering products that are attractive to the enduser are engaged in tactics that will push their products through the distribution chain.
Online and CD-Rom Review – Emerald Publishing
Published: May 1, 1998