The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices in the Japanese grocery supermarket sector. Most of the literature in English has focused on the structure of the sector with little detailed research on the Japanese consumer and the corporate response to retail change. This paper highlights the case of Summit Inc., which has established a niche position in the Japanese grocery market through its operational excellence.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Jun 1, 2001
Keywords: Grocery industry; Retailing; Marketing; Logistics; Just‐in‐time; Japan
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