Retail marketing strategies and logistical operations at a Japanese grocery supermarket chain - case study of Summit Inc.

Retail marketing strategies and logistical operations at a Japanese grocery supermarket chain -... The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices in the Japanese grocery supermarket sector. Most of the literature in English has focused on the structure of the sector with little detailed research on the Japanese consumer and the corporate response to retail change. This paper highlights the case of Summit Inc., which has established a niche position in the Japanese grocery market through its operational excellence. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Retail marketing strategies and logistical operations at a Japanese grocery supermarket chain - case study of Summit Inc.

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550110393974
Publisher site
See Article on Publisher Site

Abstract

The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices in the Japanese grocery supermarket sector. Most of the literature in English has focused on the structure of the sector with little detailed research on the Japanese consumer and the corporate response to retail change. This paper highlights the case of Summit Inc., which has established a niche position in the Japanese grocery market through its operational excellence.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jun 1, 2001

Keywords: Grocery industry; Retailing; Marketing; Logistics; Just‐in‐time; Japan

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