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Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK?

Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK? This article extends the IMP interaction approach into horticultural marketing in the United Kingdom. Firstly, the stages in the development of retail buyer‐supplier relationships are categorised, secondly, the principal characteristics of the interaction elements are highlighted and, thirdly, the concept of demand and supply portfolios are introduced to explain the strategy adopted by both parties. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Retail Buyers and their Fresh Produce Suppliers: A Power or Dependency Scenario in the UK?

European Journal of Marketing , Volume 25 (1): 13 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569110004769
Publisher site
See Article on Publisher Site

Abstract

This article extends the IMP interaction approach into horticultural marketing in the United Kingdom. Firstly, the stages in the development of retail buyer‐supplier relationships are categorised, secondly, the principal characteristics of the interaction elements are highlighted and, thirdly, the concept of demand and supply portfolios are introduced to explain the strategy adopted by both parties.

Journal

European Journal of MarketingEmerald Publishing

Published: Jan 1, 1991

Keywords: Horticulture industry; Retailing; United Kingdom; Purchasing; Supply and demand

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