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Retail borrowing: insights and implications on returning used merchandise

Retail borrowing: insights and implications on returning used merchandise Defines a particular form of returned purchases and explores its pervasiveness. Consumers who engage in "retail borrowing" purchase items with the deliberate intention to return such items once they have been used satisfactorily. To facilitate the purchases of good and to act responsibly when purchased items may be defective retailers have extended generous return policies to consumers. Increasingly however some consumers have taken advantage of such policies to "borrow" needed items from retailers. Provides an insight into retail borrowing and the type of most commonly "borrowed" products. Also identifies reasons that trigger the willingness to "borrow" from retailers and discuss the emotions and thoughts that accompany the behavior. Discusses the managerial and social perspectives of the phenomenon. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Retail borrowing: insights and implications on returning used merchandise

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References (20)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550010306755
Publisher site
See Article on Publisher Site

Abstract

Defines a particular form of returned purchases and explores its pervasiveness. Consumers who engage in "retail borrowing" purchase items with the deliberate intention to return such items once they have been used satisfactorily. To facilitate the purchases of good and to act responsibly when purchased items may be defective retailers have extended generous return policies to consumers. Increasingly however some consumers have taken advantage of such policies to "borrow" needed items from retailers. Provides an insight into retail borrowing and the type of most commonly "borrowed" products. Also identifies reasons that trigger the willingness to "borrow" from retailers and discuss the emotions and thoughts that accompany the behavior. Discusses the managerial and social perspectives of the phenomenon.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Feb 1, 2000

Keywords: Consumer behaviour; Fraud

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