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/lp/emerald-publishing/responding-to-open-business-models-uscBI0Mpec
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/JBS-09-2016-0094
- Publisher site
- See Article on Publisher Site
Abstract
PurposeThe purpose of this paper is to provide guidelines for practitioners in choosing the right response to potential threats by open business models.Design/methodology/approachThe study focuses on identifying the dimensions of open business models. It consisted of 32 interviews with experts on open business models complemented by panel discussions with a selection of experts to validate the findings.FindingsFive dimensions of open business models are identified: motivation, object, community, action and governance. Based on those dimensions, three responding strategies are proposed.Practical implicationsThis paper offers insights for strategists and entrepreneurs who consider developing open business models or are attacked by competitors or other market players with open business models.Originality/valueComplementing previous research, this paper highlights how the five dimensions of open business model can serve as a tool to design appropriate strategies when confronted with new forms of competition.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Apr 18, 2017