The purpose of this paper is to examine the extent of emergent resource-capability, its configurations and its impacts on customer service innovation and cost advantages in the context of the halal dynamic environment.Design/methodology/approachThe study performed a cluster analysis on a sample of 123 Malaysian halal-based third-party logistics (3PL) providers.FindingsThe findings reveal that the emergent resource-capability comprising physical, technology, knowledge, relational and organizational is advanced uniformly into low, medium and high level. The high resource-capability is significantly different with the medium and low resource-capability, while the medium resource-capability is significantly different with the low resource-capability. The extent of emergent resource-capability has a significantly positive effect on customer service innovation and cost advantage. Especially, high and medium resource-capabilities have enhanced greater customer service innovation and cost advantage significantly, indicating the higher the extent of resource-capability, the greater the enhancement of performance.Practical implications3PL providers or logistician professionals should understand the extent of emergent resource-capability to empower the competitiveness of service innovation and cost in the dynamic environment.Originality/valueThe study expands the knowledge with regard to resource-capability complexities which clarify the uniform extent of five emergent resource-capability naturally and provides empirical evidence on the emergent resource-capability of halal logistics services that can empower a successful halal logistics services and competitiveness.
Journal of Islamic Marketing – Emerald Publishing
Published: May 12, 2021
Keywords: Dynamic capability; Performance; Dynamic environment; Competitive advantages; Resource-capability; Cost advantage; Customer service innovation; Halal logistics services; Third-party logistics providers