Research on management issues in the pharmaceutical industry: a literature review

Research on management issues in the pharmaceutical industry: a literature review Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer‐reviewed journals available on online databases was collected for the last decade, using the keyword search technique, and then classifying it according to major managerial issues, research methodologies used and geographical zones. Findings – Behavioral issues at the consumer/physician level and non‐behavioral issues in pricing and medical expenses are studied the most, followed by supply chain management, research and development and manufacturing and services operations management. There is scope for conjunction of research efforts across themes and players. The studies focus on the developed nations through the application of field research and mathematical modeling techniques. The studies in the American region focus more on development and marketing while studies in Europe are aligned towards manufacturing and distribution in the industry. Studies in the developing nations are mostly exploratory in nature and require more focus on issues of research and development and marketing in addition to a substantial increase in overall research efforts. More trans‐continental studies are needed to consolidate research efforts globally. Research limitations/implications – The review is not exhaustive of all studies available on the industry and each of the issues. Conference papers, unpublished material and lectures were excluded. Practical implications – Identification of the present and emerging issues together provides practitioners in healthcare systems with an idea of available techniques and strategies to solve problems in healthcare/pharmaceutical management. Originality/value – A study on research of management issues in the pharmaceutical industry across the world has perhaps not been conducted in the recent past: this paper fills part of that gap. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Pharmaceutical and Healthcare Marketing Emerald Publishing

Research on management issues in the pharmaceutical industry: a literature review

Loading next page...
 
/lp/emerald-publishing/research-on-management-issues-in-the-pharmaceutical-industry-a-pwZ1WTP6Zl
Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1750-6123
DOI
10.1108/17506121211283235
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer‐reviewed journals available on online databases was collected for the last decade, using the keyword search technique, and then classifying it according to major managerial issues, research methodologies used and geographical zones. Findings – Behavioral issues at the consumer/physician level and non‐behavioral issues in pricing and medical expenses are studied the most, followed by supply chain management, research and development and manufacturing and services operations management. There is scope for conjunction of research efforts across themes and players. The studies focus on the developed nations through the application of field research and mathematical modeling techniques. The studies in the American region focus more on development and marketing while studies in Europe are aligned towards manufacturing and distribution in the industry. Studies in the developing nations are mostly exploratory in nature and require more focus on issues of research and development and marketing in addition to a substantial increase in overall research efforts. More trans‐continental studies are needed to consolidate research efforts globally. Research limitations/implications – The review is not exhaustive of all studies available on the industry and each of the issues. Conference papers, unpublished material and lectures were excluded. Practical implications – Identification of the present and emerging issues together provides practitioners in healthcare systems with an idea of available techniques and strategies to solve problems in healthcare/pharmaceutical management. Originality/value – A study on research of management issues in the pharmaceutical industry across the world has perhaps not been conducted in the recent past: this paper fills part of that gap.

Journal

International Journal of Pharmaceutical and Healthcare MarketingEmerald Publishing

Published: Nov 23, 2012

Keywords: Pharmaceuticals industry; Management issues; Health services sector; Research work; Drug administration

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off