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Research on influencing factors of information diffusion in online social networks under different themes

Research on influencing factors of information diffusion in online social networks under... This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.Design/methodology/approachThis study collects data from the Web of Science, use the strategic consulting intelligent support system for word frequency analysis and use keyword clustering to classify themes, then research information themes as influencing factors of OSN information diffusion.FindingsFive themes of “natural disaster”, “political event”, “product marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different.Research limitations/implicationsThe limitation of this paper is that it only focuses on five typical themes, and there may be more themes.Practical implicationsThe research helps other scholars to conduct in-depth research on the diffusion of OSN information under different topics and focus on the content of the research on OSN information diffusion under different topics.Social implicationsThe research helps other scholars to conduct in-depth research on the diffusion of social network information under different topics, so as to better understand and predict the law of information diffusion.Originality/valueThe research summarizes the research on information diffusion in OSNs from the theme level and analyses the key points and theories and further enriches the research system on information diffusion in OSNs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Electronic Library Emerald Publishing

Research on influencing factors of information diffusion in online social networks under different themes

The Electronic Library , Volume 39 (5): 17 – Nov 10, 2021

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0264-0473
DOI
10.1108/el-12-2020-0329
Publisher site
See Article on Publisher Site

Abstract

This paper aims to study the factors influencing online social network (OSN) information diffusion under different themes helps to understand information diffusion in general.Design/methodology/approachThis study collects data from the Web of Science, use the strategic consulting intelligent support system for word frequency analysis and use keyword clustering to classify themes, then research information themes as influencing factors of OSN information diffusion.FindingsFive themes of “natural disaster”, “political event”, “product marketing”, “sport and entertainment” and “health-disease” have been identified. It is found that the research objects, research methods and research theories used by scholars under different themes have different focuses, and the factors affecting information diffusion are different.Research limitations/implicationsThe limitation of this paper is that it only focuses on five typical themes, and there may be more themes.Practical implicationsThe research helps other scholars to conduct in-depth research on the diffusion of OSN information under different topics and focus on the content of the research on OSN information diffusion under different topics.Social implicationsThe research helps other scholars to conduct in-depth research on the diffusion of social network information under different topics, so as to better understand and predict the law of information diffusion.Originality/valueThe research summarizes the research on information diffusion in OSNs from the theme level and analyses the key points and theories and further enriches the research system on information diffusion in OSNs.

Journal

The Electronic LibraryEmerald Publishing

Published: Nov 10, 2021

Keywords: Marketing; Disaster management; Health and safety; Social networking; Entertainment; Information dissemination

References