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Research Note: Book/Software Review: SPSS for Teaching Statistics in Marketing

Research Note: Book/Software Review: SPSS for Teaching Statistics in Marketing Teaching statistics to marketing students has always been a difficult and thankless task. It is often difficult to find an acceptable statistical software package that does not require a prerequisite unit in computer systems and research methodology to provide students with the rudiments of marketing research technique. Various SPSS statistical packages for use in teaching Marketing Research are compared, and it was determined that the SPSS‐Studentware package offers the necessary statistical procedures and an excellent manual/text for the undergraduate marketing research student. Such variables as price, readability of the manual, statistical procedures and features of other manuals were compared. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Research Note: Book/Software Review: SPSS for Teaching Statistics in Marketing

European Journal of Marketing , Volume 24 (8): 6 – Aug 1, 1990

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Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/EUM0000000000615
Publisher site
See Article on Publisher Site

Abstract

Teaching statistics to marketing students has always been a difficult and thankless task. It is often difficult to find an acceptable statistical software package that does not require a prerequisite unit in computer systems and research methodology to provide students with the rudiments of marketing research technique. Various SPSS statistical packages for use in teaching Marketing Research are compared, and it was determined that the SPSS‐Studentware package offers the necessary statistical procedures and an excellent manual/text for the undergraduate marketing research student. Such variables as price, readability of the manual, statistical procedures and features of other manuals were compared.

Journal

European Journal of MarketingEmerald Publishing

Published: Aug 1, 1990

Keywords: Learning; Marketing research; Statistics

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