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References (13)
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G. Hills, Claes Hultman, Morgan Miles (2008)
The Evolution and Development of Entrepreneurial MarketingJournal of Small Business Management, 46
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S. Reed, S. Sarasvathy, N. Dew, R. Wiltbank, A. Ohlsson
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Claes Hultman, David Hansen, G. Hills (2007)
Marketing/Entrepreneurship interface : revisited and future directions -
S. Shane, S. Venkataraman (2000)
The Promise of Entrepreneurship as a Field of ResearchAcademy of Management Review, 25
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S. Sarasvathy (2001)
Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial ContingencyAcademy of Management Review, 26
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Can Uslay, R. Teach (2009)
Marketing/entrepreneurship interface research priorities (2010‐2012)Journal of Research in Marketing and Entrepreneurship, 10
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David Hansen, Fabian Eggers (2010)
The marketing/entrepreneurship interface: a report on the “Charleston Summit”Journal of Research in Marketing and Entrepreneurship, 12
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G. Hills
Marketing and entrepreneurship: an inaugural commentary -
S. Shane, S. Venkataraman (2000)
The Promise of Enterpreneurship as a Field of ResearchAcademy of Management Review, 25
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10.4324/9780203836903
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G. Hills, Claes Hultman, S. Kraus, R. Schulte (2010)
History, theory and evidence of entrepreneurial marketing – an overviewInternational Journal of Entrepreneurship and Innovation Management, 11
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G. Hills, R. Schrader, T. Lumpkin
Opportunity recognition as a creative process
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1471-5201
- DOI
- 10.1108/14715201111147914
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period. Design/methodology/approach – The authors reflect upon the past and future of the marketing and entrepreneurship discipline. Findings – There is an abundance of important research questions to fuel faculty and PhD student research for years to come. Originality/value – This paper has value as a reflective piece which goes on to pose research questions of the future.
Journal
Journal of Research in Marketing and Entrepreneurship – Emerald Publishing
Published: Jul 12, 2011
Keywords: Marketing; Entrepreneurialism; Research; Journals