Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Research designs and scientific identity in marketing journals: review and evaluation

Research designs and scientific identity in marketing journals: review and evaluation Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal ( AMJ ), the European Journal of Marketing ( EJM ) and the Journal of Marketing ( JM ). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused. Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Research designs and scientific identity in marketing journals: review and evaluation

Göran Svensson; Greg Wood
European Journal of Marketing , Volume 41 (5/6): 20 – Jun 5, 2007
Download PDF
20 pages
Read Article

Loading next page...
 
/lp/emerald-publishing/research-designs-and-scientific-identity-in-marketing-journals-review-42R6dTE0oS
Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560710737543
Publisher site
See Article on Publisher Site

Abstract

Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal ( AMJ ), the European Journal of Marketing ( EJM ) and the Journal of Marketing ( JM ). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused. Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented.

Journal

European Journal of Marketing – Emerald Publishing

Published: Jun 5, 2007

Keywords: Serials; Marketing; Research; Research methods

References

  • Does an academic research paper contain useful knowledge? No ( p <0.5)
    Armstrong, J.S.
  • Publications in major marketing journals: an analysis of scholars and marketing departments
    Bakir, M.J.; Vitell, S.J.; Rose, G.M.
  • The structural influence of marketing journals: a citation analysis of the discipline and its subareas over time
    Baumgartner, H.; Pieters, R.
  • Measuring the quality of academic journals: the case of economics
    Beed, C.; Beed, C.
  • Nonresponse and generalizability in academic research
    Blair, E.; Zinkhan, G.M.
  • The Craft of Research
    Booth, W.C.; Colomb, G.G.; Williams, J.M.
  • A longitudinal study of marketing journal familiarity and quality
    Browne, W.G.; Becker, B.W.
  • Response: marketing journal rankings
    Brumbaugh, A.
  • Cabell's Directory of Publishing Opportunities in Management and Marketing
    Cabell, D.W.E.
  • Productivity ratings of institutions based upon publication in eight marketing journals
    Clark, G.L.
  • International information cross‐fertilization in marketing
    Czinkota, M.R.
  • Some empirical evidence on the variables associated with the ranking of economics journals
    Danielsen, A.; Delorme, C.D. Jr
  • How to Get Research Published in Journals
    Day, A.
  • Quality indicators in academic publishing
    Day, A.; Peters, J.
  • Ranking the international business journals
    DuBois, F.L.
  • Marketing journals and the research assessment exercise
    Easton, G.; Easton, D.M.
  • Management journal rankings
    Emerald Management Reviews
  • A stratified approach to the ranking of economics journals
    Enomoto, C.E.
  • Contributions of southern authors in major marketing publications
    Fields, D.M.; Swayne, L.E.
  • Perceived quality of fifty selected journals: academicians and practitioners
    Fry, E.H.; Walters, C.G.; Scheuermann, L.E.
  • Awareness and evaluation of selected marketing journals inside and outside the discipline: an empirical study
    Ganesh, G.K.; Chandry, P.R.; Henderson, G.V.
  • Journal quality list
    Harzing, A‐W.
  • Assessing marketing journals: a mission‐based approach
    Hawes, J.M.; Keiller, B.
  • What economists think of their journals
    Hawkins, R.G.; Ritter, L.S.; Walter, I.
  • Faculty perceptions of marketing journals
    Hult, G.T.M.; Neese, W.T.; Bashaw, R.E.
  • A citation analysis of selected marketing journals
    Jobber, D.; Simpson, P.
  • Journal evaluation methodologies: a balanced response
    Jones, M.J.; Brinn, T.; Pendlebury, M.
  • Ranking journals in library and information science: a comparison of perceptual and citation‐based measures
    Kim, M.T.
  • Writing Research Papers
    Lester, D.J.; Lester, D.J. Jr
  • Marketing journal hierarchies: faculty perceptions, 1986‐1987
    Luke, R.H.; Doke, E.R.
  • The publications of marketing faculty: who are we really talking to?
    McKenzie, C.J.; Wright, S.; Ball, D.F.; Baron, P.J.
  • The past, present and future of the marketing discipline
    Malhotra, N.K.
  • Economics journal rankings by the type of school: perceptions versus citations
    Mason, P.M.; Steagall, J.W.; Fabritius, M.M.
  • Perceptions of marketing journals by senior academics in Australia and New Zealand
    Mort, G.S.; McColl‐Kennedy, J.R.; Kiel, G.; Soutar, G.N.
  • Publish, Don't Perish: The Scholar's Guide to Academic Writing and Publishing
    Moxley, J.M.
  • Global perceptions of IS journals
    Mylonopoulos, N.A.; Theoharakis, V.
  • The correlation between pertinence and rate of circulation duplication in multidatabase searches
    Neway, J.M.; Lancaster, F.W.
  • Publication performance of marketing departments, 1975‐1985
    Niemi, A.W. Jr
  • JASIS and library and information science journal rankings: a review and analysis of the last half century
    Nisonger, T.E.
  • International vacations in perceptions of accounting journals
    Nobes, C.W.
  • Seven reasons why marketing practitioners should ignore marketing academic research
    November, P.
  • Assessing management journal quality: a methodological critique and empirical analysis
    Parnell, J.A.
  • A comprehensive analysis of worldwide scholarly productivity in selected US business journals
    Petry, G.; Settle, J.
  • Demographic contributions to marketing: an assessment
    Pol, L.G.
  • Journal rankings: does one size fit all?
    Polonsky, M.J.
  • Marketing journals and Asia‐Pacific marketing academics
    Polonsky, M.J.; Waller, D.S.
  • What are we really evaluating when we rank journals: comparisons of views
    Polonsky, M.J.; Whitelaw, P.
  • Accessibility: an alternative method of ranking marketing journals?
    Polonsky, M.J.; Jones, G.; Kearsley, M.J.
  • Publication quality indicators for tenure or promotion decisions: what can the librarian ethically report?
    Rice, B.A.; Stankus, T.
  • What does it take to get published in a top marketing journal from Australasia
    Rosenstreich, D.; Wooliscroft, B.
  • Schaum's Quick Guide to Writing Great Research Papers
    Rozakis, L.
  • Institutional and individual research productivity: a comparison of alternative approaches
    Spake, D.F.; Harmon, S.K.
  • Publication in leading management journals as a measure of insititutional research productivity
    Stahl, M.J.; Leap, T.L.; Wei, Z.Z.
  • Ethnocentricity in top marketing journals
    Svensson, G.
  • The paradoxnoia of top marketing journal(s)
    Svensson, G.
  • Empirical myopia and blinkers syndrome in top marketing journal(s)
    Svensson, G.
  • Perceptual differences of marketing journals: a worldwide perspective
    Theorharakis, V.; Hirst, V.
  • Serving multiple constituencies in business schools: MBA program versus research performance
    Trieschmann, J.S.; Dennis, A.R.; Northcraft, G.B.; Niemi, A.W. Jr
  • Journal rankings: how much credence should we give them?
    Uncles, M.D.
  • A theoretical and empirical analysis of journal rankings: the case of formal lists
    Van Fleet, D.D.; McWilliams, A.; Siegel, D.S.
  • Assessing the quality ranking of the journal of advertising, 1986‐1997
    Zinkhan, G.M.; Leigh, T.W.

You’re reading a free preview. Subscribe to read the entire article.

Try 2 weeks free now

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

or browse the journals available

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$499/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

Sign up
for free
Start 14 day
Free Trial