Research designs and scientific identity in marketing journals: review and evaluation

Research designs and scientific identity in marketing journals: review and evaluation Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal ( AMJ ), the European Journal of Marketing ( EJM ) and the Journal of Marketing ( JM ). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused. Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Research designs and scientific identity in marketing journals: review and evaluation

European Journal of Marketing, Volume 41 (5/6): 20 – Jun 5, 2007

Loading next page...
 
/lp/emerald-publishing/research-designs-and-scientific-identity-in-marketing-journals-review-42R6dTE0oS
Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560710737543
Publisher site
See Article on Publisher Site

Abstract

Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal ( AMJ ), the European Journal of Marketing ( EJM ) and the Journal of Marketing ( JM ). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused. Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 5, 2007

Keywords: Serials; Marketing; Research; Research methods

References

  • Nonresponse and generalizability in academic research
    Blair, E.; Zinkhan, G.M.
  • International information cross‐fertilization in marketing
    Czinkota, M.R.
  • Quality indicators in academic publishing
    Day, A.; Peters, J.
  • Journal evaluation methodologies: a balanced response
    Jones, M.J.; Brinn, T.; Pendlebury, M.
  • The publications of marketing faculty: who are we really talking to?
    McKenzie, C.J.; Wright, S.; Ball, D.F.; Baron, P.J.
  • The past, present and future of the marketing discipline
    Malhotra, N.K.
  • Global perceptions of IS journals
    Mylonopoulos, N.A.; Theoharakis, V.
  • Ethnocentricity in top marketing journals
    Svensson, G.
  • The paradoxnoia of top marketing journal(s)
    Svensson, G.
  • Perceptual differences of marketing journals: a worldwide perspective
    Theorharakis, V.; Hirst, V.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month