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Repercussions of consumer confusion for late introduced differentiated products

Repercussions of consumer confusion for late introduced differentiated products Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Repercussions of consumer confusion for late introduced differentiated products

George Chryssochoidis
European Journal of Marketing , Volume 34 (5/6): 18 – Jun 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560010321992
Publisher site
See Article on Publisher Site

Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.

Journal

European Journal of Marketing – Emerald Publishing

Published: Jun 1, 2000

Keywords: Marketing research; Consumer behaviour; Organic food; Product differentiation

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