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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0309-0566
- DOI
- 10.1108/03090560010321992
- Publisher site
- See Article on Publisher Site
Abstract
Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.
Journal
European Journal of Marketing – Emerald Publishing
Published: Jun 1, 2000
Keywords: Marketing research; Consumer behaviour; Organic food; Product differentiation