Access the full text.
Sign up today, get DeepDyve free for 14 days.
K. Bawa (1990)
Modeling Inertia and Variety Seeking Tendencies in Brand Choice BehaviorMarketing Science, 9
Ellen Foxman, Phil Berger, Joseph Cote (1992)
Consumer brand confusion: A conceptual frameworkPsychology & Marketing, 9
N. Srinivasan, B. Ratchford (1991)
An Empirical Test of a Model of External Search for AutomobilesJournal of Consumer Research, 18
L. McAllister
A dynamic attribute satiation model of variety‐seeking behavior
S.C Grunert, K Kristensen
The green consumer: some Danish evidence
K. Kyriakopoulos, P. Ophuis (1997)
A pre-purchase model of consumer choice for biological foodstuff.Journal of International Food & Agribusiness Marketing, 8
Ahmad Jamal (1998)
Food consumption among ethnic minorities: the case of British‐Pakistanis in Bradford, UKBritish Food Journal, 100
H Spieker
Der stellenwert ecologischer aspekte fur den konsum von biologisch erzeugten nahrungsmitteln – bericht aus einer empirischen studie
K. Peattie (1990)
Painting marketing education (or how to recycle old ideas)Journal of Marketing Management, 6
Frank Kardes, G. Kalyanaram (1992)
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration PerspectiveJournal of Marketing Research, 29
M Boedeker
Choice orientation: a reflection of psychographics and demographics?
E. Coupey, J. Irwin, J. Payne (1998)
Product category familiarity and preference constructionJournal of Consumer Research, 24
J. Bettman, Whan-Suk Park (1980)
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol AnalysisJournal of Consumer Research, 7
R. Schmalensee (1980)
Product Differentiation Advantages of Pioneering BrandsThe American Economic Review, 72
Sridhar Samu, H. Krishnan, Robert Smith (1999)
Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional StrategiesJournal of Marketing, 63
Peter Dickson, James Ginter (1987)
Market Segmentation, Product Differentiation, and Marketing StrategyJournal of Marketing, 51
P.A.M. Oude Ophuis
The importance of health and environment as product attributes for foods
R. Cooper, C. Easingwood, S. Edgett, E. Kleinschmidt, C. Storey (1994)
What distinguishes the top performing new products in financial servicesJournal of Product Innovation Management, 11
Andrea Prothero (1990)
Education Leadership Styles Impact on Work Performance and Morale of StaffJournal of Marketing Management, 6
S. Levy (1996)
Stalking the AmphisbaenaJournal of Consumer Research, 23
Greg Bohlen, B. Schlegelmilch, A. Diamantopoulos (1993)
Measuring ecological concern: A multi‐construct perspectiveJournal of Marketing Management, 9
V. Mitchell, V. Papavassiliou (1997)
Exploring consumer confusion in the watch marketMarketing Intelligence & Planning, 15
Wendell Smith (1956)
Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 21
H. Trijp, Wayne Hoyer, J. Inman (1996)
Why Switch? Product Category–Level Explanations for True Variety-Seeking BehaviorJournal of Marketing Research, 33
K.A Bollen
Structural Equation Modeling with Latent Variables
G. Thompson (1998)
Consumer Demand for Organic Foods: What We Know and What We Need to KnowAmerican Journal of Agricultural Economics, 80
J.J. de Vlieger, M.H Borgstein, M.D. Hack, E.H.J.M de Klein, K.L Zimmermann
Enlarging the market for organic products, marketing and food
Preston Smith, D. Reinertsen (1995)
Developing products in half the time
C. Fotopoulos
Strategic planning for expansion of the market for organic products
John Deighton, C. Henderson, S. Neslin (1994)
The Effects of Advertising on Brand Switching and Repeat PurchasingJournal of Marketing Research, 31
P. Tansuhaj, J. Gentry, J. John, L. Manzer, Bong-Jin Cho (1991)
A Cross‐national Examination of Innovation ResistanceInternational Marketing Review, 8
R. Sitgreaves (1979)
Psychometric theory (2nd ed.).Psyccritiques, 24
S Fiske, Taylor S. E.
Social Cognition
J. Zaichkowsky (1985)
Familiarity: Product Use, Involvement Or Expertise?ACR North American Advances
G. Urban, T Carter, S Gaskin, Z Mucha
Market share rewards of pioneering brands
M. Trivedi (1999)
Using variety-seeking-based segmentation to study promotional responseJournal of the Academy of Marketing Science, 27
M. Brucks (1985)
The Effects of Product Class Knowledge on Information Search BehaviorJournal of Consumer Research, 12
David Szymanski, Lisa Troy, Sundar Bharadwaj (1995)
Order of Entry and Business Performance: An Empirical Synthesis and ReexaminationJournal of Marketing, 59
B.H Miled, E. Esparcieux
Effect of cognitive styles on consumer information seeking and processing, perceived behavioural variables and marketing environmental variables: an exploratory study in Great Britain
Gerardine Roddy, C. Cowan, G. Hutchinson (1996)
Consumer Attitudes and Behaviour to Organic Foods in IrelandJournal of International Consumer Marketing, 9
Stephen Hoch, John Deighton (1989)
Managing What Consumers Learn from ExperienceJournal of Marketing, 53
J. Hair (1972)
Multivariate data analysisInternational Statistical Review, 40
P. Ophuis, Y. Dam, A. Lamers (1992)
Relative importance of health aspects and environmental issues for food consumption: product attributes of lettuce.
M.H Feenstra
Voeding voor een Goed Milieu
K. Kristensen, S. Grunert (1990)
The effect of ecological consciousness on the demand for organically produced foods, 2
J. Wills (1991)
Developing global products and marketing strategies: A construct and a research agendaJournal of the Academy of Marketing Science, 19
C Fotopoulos
New tendencies in the consumption and marketing of foodstuffs
L. Peracchio, Alice Tybout (1996)
The Moderating Role of Prior Knowledge in Schema-Based Product EvaluationJournal of Consumer Research, 23
K Peattie
Green Marketing
A. Prothero
Green consumerism and the societal marketing concept: marketing strategies for the 1990s
R. Cooper, E. Kleinschmidt (1994)
Determinants of Timeliness in Product DevelopmentJournal of Product Innovation Management, 11
J. Zaichkowsky (1985)
Measuring the Involvement ConstructJournal of Consumer Research, 12
A. Kulik
Differing recycling symbols confuse German consumers
C. Sashi, L. Stern (1995)
Product differentiation and market performance in producer goods industriesJournal of Business Research, 33
E. Baade
Analyse des Konsumentenverhaltens bei Alternativ Erzeugten Lebenmitteln‐ Ergebnisse Einer Kundenbefragung in Munchen
D. Cahill (1995)
“We sure as hell confused ourselves”, but what about the customers?Marketing Intelligence & Planning, 13
J.N. Kapferer, G. Laurent
Marketing analysis on the basis of consumers’ degree of involvement
M. Viswanathan, Terry Childers (1999)
Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product CategoriesJournal of Marketing Research, 36
Gregory Carpenter, Kent Nakamoto (1989)
Consumer Preference Formation and Pioneering AdvantageJournal of Marketing Research, 26
Gregory Carpenter, Kent Nakamoto (1994)
Reflections on “Consumer Preference Formation and Pioneering Advantage”Journal of Marketing Research, 31
J. C. Nunnally
Psychometric Theory
Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.
European Journal of Marketing – Emerald Publishing
Published: Jun 1, 2000
Keywords: Marketing research; Consumer behaviour; Organic food; Product differentiation
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.