Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior.Design/methodology/approachThese beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied.FindingsThe results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs.Originality/valueThe present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Islamic Marketing Emerald Publishing

Religion, peculiar beliefs and luxury cars’ consumer behavior in Iran

Download PDF
16 pages

Loading next page...
 
/lp/emerald-publishing/religion-peculiar-beliefs-and-luxury-cars-consumer-behavior-in-iran-azAmHCYYLm
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1759-0833
eISSN
1759-0833
DOI
10.1108/jima-06-2018-0101
Publisher site
See Article on Publisher Site

Abstract

Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior.Design/methodology/approachThese beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied.FindingsThe results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs.Originality/valueThe present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion.

Journal

Journal of Islamic Marketing – Emerald Publishing

Published: Jun 6, 2019

Keywords: Consumer behaviour; Religion; Grounded theory

References

  • The cars over 40,000$or 2500 cc are luxury
  • Religious beliefs and consumer behaviour: from loyalty to boycotts
    Al-Hyari, K.; Alnsour, M.; Al-Weshah, G.
  • Consumer‐generated representations: muslim women recreating western luxury fashion brand meaning through consumption
    Al-Mutawa, F.S.
  • The validity of divergent grounded theory method
    Amsteus, M.N.
  • Children’s understanding of television advertising: a grounded theory approach
    Andronikidis, A.I.; Lambrianidou, M.
  • The effects of superstition on choice and latency
    Ang, S.H.; Lai, W.K.; Leong, S.M.
  • The effects of religious symbols in product packaging on muslim consumer responses
    Bakar, A.; Lee, R.; Rungie, C.
  • Qualitative data analysis software: addressing the debates
    Bassett, R.
  • Disability in the qur’an: the Islamic alternative to defining, viewing, and relating to disability
    Bazna, M.S.; Hatab, T.A.
  • Audio recording of household interviews to ensure data quality
    Berazneva, J.
  • Religiosity and secularization: an analysis of the periodic oscillations of weddings in Italy
    Breschi, M.; Ruiu, G.
  • Luxury as a construct: an evolutionary perspective
    Brun, A.; Shukla, P.; Singh, J.
  • Half-belief and the paradox of ritual instrumental activism: a theory of modern superstition
    Campbell, C.
  • Trait superstition and consumer behavior: re‐conceptualization, measurement, and initial investigations
    Carlson, B.D.; Mowen, J.C.; Fang, X.
  • Gender inequality and income inequality in Iran
    Chamlou, N.; Farzanegan, M.R.; Alaedini, P.
  • A contrastive study of Arabic and Persian formulas against the evil-eye used by women
    Cuest, A.R.; Yousefian, S.
  • Keep your fingers crossed! How superstition improves performance
    Damisch, L.; Stoberock, B.; Mussweiler, T.
  • Islam: a challenge to welfare professionalism
    Dean, H.; Khan, Z.
  • The effects of religious factors on perceived risk in durable goods purchase decisions
    Delener, N.
  • Their automatic and controlled components
    Devine, P.G.
  • Competitiveness of the Iran automotive industry for entrancing into foreign markets
    Fathi, A.; Ahmadian, S.
  • Auto imports resume in Iran: new rules resemble a ban
  • Sustainable luxury fashion: a vehicle for salvaging and revaluing indigenous culture
    Gardetti, M.A.; Rahman, S.; Gardetti, M.A.; Muthu, S.S.
  • Qualitative research: an introduction
    Gupta, R.K.; Awasthy, R.; Gupta, R.K.; Awasthy, R.
  • The coding process and its challenges
    Holton, J.A.; Bryant, A.; Charmaz, K.
  • International marketing managers’ cultural sensitivity: relevance, training requirements and a pragmatic training concept1
    Holzmüller, H.H.; Stöttinger, B.
  • Human development report 2017/2018
  • The unique consequences of feeling lucky: implications for consumer behavior
    Jiang, Y.; Cho, A.; Adaval, R.
  • Luxury customer value
    Jung Choo, H.; Moon, H.; Kim, H.
  • Beliefs about jinn, black magic and the evil-eye among muslims: age, gender and first language influences
    Khalifa, N.; Hardie, T.; Latif, S.; Jamil, I.; Walker, D.M.
  • A case of the evil-eye in genesis 16: 4-5: a social-scientific perspective
    Kotze, Z.
  • Conscious and nonconscious components of superstitious beliefs in judgment and decision making
    Kramer, T.; Block, L.
  • Nonconscious effects of peculiar beliefs on consumer psychology and choice
    Kramer, T.; Block, L.
  • Women and economic development in the middle east and North africa
    Markle, L.
  • Consumer religious commitment’s influence on ecocentric attitudes and behavior
    Martin, W.C.; Bateman, C.R.
  • Beliefs about jinn, black magic and evil-eye in Bangladesh: the effects of gender and level of education
    Mullick, M.S.; Khalifa, N.; Nahar, S.J.; Walker, D.M.
  • Islamic ethics and the implications for business
    Rice, G.
  • A tale of three theories: Feyerabend and Popper on progress and the aim of science
    Tambolo, L.
  • The impact of culture on luxury consumption behaviour among Iranian consumers
    Teimourpour, B.; Heidarzadeh Hanzaee, K.
  • Religiousness as tourist performances: a case study of Greek orthodox pilgrimage
    Terzidou, M.; Scarles, C.; Saunders, M.N.
  • Lucky issuance: the role of numerological superstitions in irrational return premiums
    Weng, P.S.
  • Measuring consumers’ luxury value perceptions: a cross-cultural framework
    Wiedmann, K.P.; Hennigs, N.; Siebels, A.
  • Do‐it‐yourself projects as path toward female empowerment in a gendered market place
    Wolf, M.; Albinsson, P.A.; Becker, C.
  • The evil-eye in South indian folklore
    Woodburne, A.S.
  • The global gender gap report 2017
  • Consumer involvement in new product development: a case study from the online virtual community
    Xie, X.; Jia, Y.
  • Evaluating the influences of religiosity and product involvement level on the consumers
    Yousaf, S.; Malik, M.S.
  • Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment
    Zakaria, N.; Abdul-Talib, S.N.
  • Influence of religiosity on retail salespeople’s ethical perceptions: the case in Iran
    Karami, M.; Olfati, O.; Dubinsky, A.J.
  • Some observations on superstition in contemporary life
    Marmor, J.
  • Comparison of quantitative and qualitative research traditions: epistemological, theoretical, and methodological differences
    Yilmaz, K.