Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Relationship Marketing Pursuing the Perfect PersontoPerson Relationship

Relationship Marketing Pursuing the Perfect PersontoPerson Relationship Uses a company study focusing on Lexus, a Toyota dealership, toexamine the importance of persontoperson relationships in sales.Describes various features of the service strategy used by Lexusdealers. Concludes with figures demonstrating the success of the Lexusphilosophy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Relationship Marketing Pursuing the Perfect PersontoPerson Relationship

Davis Illingworth, J.
Journal of Services Marketing , Volume 5 (4): 4 – Apr 1, 1991
Download PDF
4 pages

Loading next page...
 
/lp/emerald-publishing/relationship-marketing-pursuing-the-perfect-persontoperson-xyvpOA6r0G

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049110035657
Publisher site
See Article on Publisher Site

Abstract

Uses a company study focusing on Lexus, a Toyota dealership, toexamine the importance of persontoperson relationships in sales.Describes various features of the service strategy used by Lexusdealers. Concludes with figures demonstrating the success of the Lexusphilosophy.

Journal

Journal of Services Marketing – Emerald Publishing

Published: Apr 1, 1991

There are no references for this article.