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Relationship Banking Choice and Control by the Multinational Firm

Relationship Banking Choice and Control by the Multinational Firm Investigates how large UK multinational firms evaluate individualand multiple banking relationships, and how they exercise control overtheir portfolios of banks. The identification and description of howfirms do this is important for those banks marketing a wide range offinancial services to the corporate sector. Between 1986 and 1990, 15confidential corporate case studies were developed from interviews withUK firms. The case firms were a sample of 15 large UKbasedmultinational companies MNCs drawn from the FT100. Seniorfinance personnel were interviewed during 198690 in all 15 firms usinga semistructured questionnaire. Uses a theoretical perspective tointerpret this decision behaviour and explores the nature and functionof these decision rules. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Relationship Banking Choice and Control by the Multinational Firm

International Journal of Bank Marketing , Volume 10 (2): 12 – Feb 1, 1992

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References (8)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329210012140
Publisher site
See Article on Publisher Site

Abstract

Investigates how large UK multinational firms evaluate individualand multiple banking relationships, and how they exercise control overtheir portfolios of banks. The identification and description of howfirms do this is important for those banks marketing a wide range offinancial services to the corporate sector. Between 1986 and 1990, 15confidential corporate case studies were developed from interviews withUK firms. The case firms were a sample of 15 large UKbasedmultinational companies MNCs drawn from the FT100. Seniorfinance personnel were interviewed during 198690 in all 15 firms usinga semistructured questionnaire. Uses a theoretical perspective tointerpret this decision behaviour and explores the nature and functionof these decision rules.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Feb 1, 1992

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