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Rejuvenating corporate intellectual capital by co‐opting customer competence

Rejuvenating corporate intellectual capital by co‐opting customer competence The paper proposes an approach through which incumbent enterprises can rejuvenate the value of their IC through "real time" co-option of customer competence. In contrast to extant research evidence, the integration of customer competence is viewed not only as a means to renew the overall competence of the organization, but also as a method for ensuring that the IC of an enterprise does not become obsolete in a turbulent environment. The paper first describes the dilemma for incumbent firms regarding the continued relevancy (or "freshness") of their IC. An evaluation of major concepts of customer capital as part of IC is then provided, and subsequently an approach for real time validation of IC through co-option of customer competence is proposed, with application in a global telecommunications corporation. Finally, conclusions are drawn and further research efforts suggested. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Intellectual Capital Emerald Publishing

Rejuvenating corporate intellectual capital by co‐opting customer competence

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References (70)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1469-1930
DOI
10.1108/14691930110385900
Publisher site
See Article on Publisher Site

Abstract

The paper proposes an approach through which incumbent enterprises can rejuvenate the value of their IC through "real time" co-option of customer competence. In contrast to extant research evidence, the integration of customer competence is viewed not only as a means to renew the overall competence of the organization, but also as a method for ensuring that the IC of an enterprise does not become obsolete in a turbulent environment. The paper first describes the dilemma for incumbent firms regarding the continued relevancy (or "freshness") of their IC. An evaluation of major concepts of customer capital as part of IC is then provided, and subsequently an approach for real time validation of IC through co-option of customer competence is proposed, with application in a global telecommunications corporation. Finally, conclusions are drawn and further research efforts suggested.

Journal

Journal of Intellectual CapitalEmerald Publishing

Published: Jun 1, 2001

Keywords: Customers; Customer competences; Electronics industry

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