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A machine learning framework for customer purchase prediction in the non-contractual setting
European Journal of Operational Research, 281
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Adding voice to the omnichannel and how that affects brand trust
Journal of Interactive Marketing, 48
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Understanding the role of artificial intelligence in personalised engagement marketing
California Management Review, 61
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Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Journal of Business and Industrial Marketing, 34
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Building dynamic service analytics capabilities for the digital marketplace
Journal of Business Research, 118
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Blockchain applications in management: a bibliometric analysis and literature review
Technological Forecasting and Social Change, 166
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Big data analytics in healthcare: a systematic literature review
Enterprise Information Systems, 14
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Revisiting contemporary issues in B2B marketing: it's not just about artificial intelligence
Australasian Marketing Journal, 28
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Chatbot e-service and customer satisfaction regarding luxury brands
Journal of Business Research, 117
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Reshaping the contexts of online customer engagement behavior via artificial intelligence: a conceptual framework
Journal of Business Research, 129
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Use of social networking sites by SMEs to engage with their customers: a developing country perspective
Journal of Internet Commerce, 19
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Autonomous shopping systems: identifying and overcoming barriers to consumer adoption
Journal of Retailing, 96
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The mediating impact of demonetisation on customer acceptance for IT-enabled banking services
International Journal of Emerging Markets, 16
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AI feel you: customer experience assessment via chatbot interviews
Journal of Service Management, 31
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How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 48
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Creepiness: its antecedents and impact on loyalty when interacting with a chatbot
Psychology and Marketing
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Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects
Business Process Management Journal, 26
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Alexafying’ shoppers: the examination of Amazon's captive relationship strategy
Journal of Retailing and Consumer Services, 62
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Augmented reality marketing: how mobile AR-apps can improve brands through inspiration
Journal of Retailing and Consumer Services, 49
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Perceptions of Indian managers on the impact of convergent technologies on work and resultant organisational performance in service industry
International Journal of Emerging Markets
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Shopping in the digital world: examining customer engagement through augmented reality mobile application
Computers in Human Behavior, 101
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The effect of assortment and fulfillment on shopping assistance and efficiency: an e-tail servicescape perspective
Journal of Retailing and Consumer Services, 59
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Custolytics: internet of Things based customer analytics aiding customer engagement strategy in emerging markets – an empirical research
International Journal of Emerging Markets, 16
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Managing the human–chatbot divide: how service scripts influence service experience
Journal of Service Management, 32
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Find a flight for me, Oscar!” Motivational customer experiences with chatbots
International Journal of Contemporary Hospitality Management
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Big Data in operations and supply chain management: a systematic literature review and future research agenda
International Journal of Production Research, 59
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Conceptualizing smart service systems
Electronic Markets, 29
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In bot we trust: a new methodology of chatbot performance measures
Business Horizons, 62
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Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants
Computers in Human Behavior, 99
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Designing, developing, and deploying artificial intelligence systems: lessons from and for the public sector
Business Horizons, 63
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Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace
Journal of Business Research, 136
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Brave new world? On AI and the management of customer relationships
Journal of Interactive Marketing, 51
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Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Journal of Research in Interactive Marketing, 15
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From data to action: how marketers can leverage AI
Business Horizons, 63
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A review of movie recommendation system: limitations, survey and challenges
Electronic Letters on Computer Vision and Image Analysis, 19
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Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets
International Journal of Emerging Markets
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Trust me, if you can: a study on the factors that influence consumers' purchase intention triggered by chatbots based on brain image evidence and self-reported assessments
Behaviour and Information Technology, 40
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Big data analytics capability and decision-making: the role of data-driven insight on circular economy performance
Technological Forecasting and Social Change, 168
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Transforming the customer experience through new technologies
Journal of Interactive Marketing, 51
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Virtual reality marketing and customer advocacy: transforming experiences from story- telling to story doing
Journal of Business Research, 136
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Elapsed time on first buying triggers brand choices within a category: a virtual reality-based study
Journal of Business Research, 69
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Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework
Innovative Marketing, 15
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Designing anthropomorphic enterprise conversational agents
Business and Information Systems Engineering, 62
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Setting the future of digital and social media marketing research: perspectives and research propositions
International Journal of Information Management, 59
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Modeling the consumer journey for membership services
Journal of Services Marketing, 32
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Understanding customer experience throughout the customer journey
Journal of Marketing, 80
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The influence of scent on virtual reality experiences: the role of aroma-content congruence
Journal of Business Research, 123
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The digital, quaternary or 4.0 web economy: aspects, effects and implications
International Journal of Knowledge-Based Development, 10
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Social content marketing, social media and product development process effectiveness in high-tech companies
International Journal of Emerging Markets, 16
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Role of artificial intelligence and robotics to foster the touchless travel during a pandemic: a review and research agenda
International Journal of Contemporary Hospitality Management
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Why do people use Artificial Intelligence (AI)-enabled voice assistants?
IEEE Transactions on Engineering Management
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Explainable AI: from black box to glass box
Journal of the Academy of Marketing Science, 48
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Classifying potential users of live chat services and chatbots
Journal of Financial Service Marketing, 26
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Airbnb: the future of networked hospitality businesses
Journal of Tourism Futures, 2
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How augmented reality (AR) is transforming the restaurant sector: investigating the impact of ‘Le Petit Chef’ on customers' dining experiences
Technological Forecasting and Social Change, 172
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The role of big data and predictive analytics in retailing
Journal of Retailing, 93
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Making sense of text: artificial intelligence-enabled content analysis
European Journal of Marketing, 54
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The role of immersive technology in Customer Experience Management
Journal of Marketing Theory and Practice
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The role of marketing in digital business platforms
Journal of Interactive Marketing, 51
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New approaches to psychographic consumer segmentation: exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis
European Journal of Marketing, 54
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Adoption, diffusion and consumer behavior in technopreneurship
International Journal of Emerging Markets, 16
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AI voice bots: a services marketing research agenda
Journal of Services Marketing, 34
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Business to Business(B2B) alliances in the Healthcare Industry. Past achievements and future suggestions
Journal of Business and Industrial Marketing
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How can machine learning aid behavioral marketing research?
Marketing Letters, 31
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How recommender systems can transform airline offer construction and retailing
Journal of Revenue and Pricing Management, 20
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Impact of artificial intelligence adoption on online returns policies
Annals of Operations Research
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Nostalgia beats the wow-effect: inspiration, awe and meaningful associations in augmented reality marketing
Journal of Retailing and Consumer Services, 53
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Customer experiences in the age of artificial intelligence
Computers in Human Behavior, 114
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The future of marketing
International Journal of Research in Marketing, 37
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Hands-free web browsing: enriching the user experience with gaze voice modality
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Non-immersive virtual reality technologies in real estate: how customer experience drives attitude towards properties and the service provider
Journal of Retailing and Consumer Services, 57
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The AI-extended consumer: technology, consumer, country differences in the formation of demand for AI-empowered consumer products
Technological Forecasting and Social Change, 172
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Artificial intelligence: the light and the darkness
Journal of Business Research, 136
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Artificial intelligence marketing: chatbots
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Engaged to a robot? The role of AI in service
Journal of Service Research, 24
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Enhancing the customer experience with virtual and augmented reality: the impact of content and device type
International Journal of Hospitality Management, 98
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When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations
Psychology and Marketing
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Artificial intelligence and marketing: pitfalls and opportunities
Journal of Interactive Marketing, 51
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One-voice strategy for customer engagement
Journal of Service Research, 24
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Consumer trust and perceived risk for voice-controlled artificial intelligence: the case of Siri
Journal of Business Research, 131
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Using artificial intelligence to create value in insurance
International Journal of Bank Marketing, 36
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Humanizing voice assistant: the impact of voice assistant personality on consumers' attitudes and behaviors
Journal of Marketing Theory and Practice, 58
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Analyzing customer journey with process mining: from discovery to recommendations
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Artificial intelligence tools for enhancing customer experience
International Journal of Recent Technology and Engineering, 8
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Impact of customer experience on attitude and repurchase intention in online grocery retailing: a moderation mechanism of value Co-creation
Journal of Retailing and Consumer Services
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Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making
International Journal of Contemporary Hospitality Management, 33
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The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors
Journal of Hospitality and Tourism Management, 44
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How may I help you? Driving brand engagement through the warmth of an initial chatbot message
Journal of Business Research, 135
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Emerging technology as a platform for market shaping and innovation
Journal of Business Research, 124
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Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Journal of Product and Brand Management, ahead-of-print
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Virtual Reality learning activities for multimedia students to enhance spatial ability
Sustainability (Switzerland), 10
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How do technological innovation and fiscal decentralization affect the environment? A story of the fourth industrial revolution and sustainable growth
Technological Forecasting and Social Change, 162
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The impact of artificial intelligence on event experiences: a scenario technique approach
Electronic Markets
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Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Journal of Research in Interactive Marketing, 15
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Virtual and augmented reality: advancing research in consumer marketing
International Journal of Research in Marketing, 37