Today, global competition and rapid market developments preoccupytop management. They have less time for internal issues. If not checked,this preoccupation with the external world will leave top management inthe same position as the military commander who may have a brilliantbattle plan but does not know or understand the nature of his owntroops. To be successful, top management requires indepth and qualityknowledge of the companys people and the corporate culture which bindsthem together. Typically, top management does not get qualityinformation. They work on unchecked hunches and shallow, filteredinformation. By retooling the frequently underutilized human resourcemanager with the analytical skills for cultural analysis, generalmanagement can be strengthened with skilled and knowledgeable copilotsand internal change agents. Discusses these issues and some of the basicconcepts of cultural anthropology useful for analysis in both domesticand multinational corporations.
Industrial and Commercial Training – Emerald Publishing
Published: Feb 1, 1992
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