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Recovering from terror: the Egyptian and Balinese experiences

Recovering from terror: the Egyptian and Balinese experiences Purpose – This paper aims to analyze the recovery of the Balinese and Egyptian tourism industries after experiencing terrorist attacks, to see what can be learnt by Caribbean destinations. Design/methodology/approach – The paper applies the principles of consumer behaviour to the observed behaviours of tourists in post‐crisis situations. Findings – The Caribbean's dependence on the tourism industry for economic growth has made the region potentially more vulnerable to a crisis external to the industry, such as terrorism. Many Caribbean stakeholders are concerned about the potential impact of terrorism; however, recent events in Bali and Egypt have shown that the tourism industry is much more resilient than was first assumed. Practical implications – Findings suggest that the effects of crises can be controlled by increasing the consumer's perception of value. Additionally, managing media coverage can be used to influence the perception of risk. Originality/value – The paper provides an insight into crisis management in the tourism industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Recovering from terror: the Egyptian and Balinese experiences

Worldwide Hospitality and Tourism Themes , Volume 4 (1): 7 – Jan 27, 2012

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References (18)

Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554211211198615
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to analyze the recovery of the Balinese and Egyptian tourism industries after experiencing terrorist attacks, to see what can be learnt by Caribbean destinations. Design/methodology/approach – The paper applies the principles of consumer behaviour to the observed behaviours of tourists in post‐crisis situations. Findings – The Caribbean's dependence on the tourism industry for economic growth has made the region potentially more vulnerable to a crisis external to the industry, such as terrorism. Many Caribbean stakeholders are concerned about the potential impact of terrorism; however, recent events in Bali and Egypt have shown that the tourism industry is much more resilient than was first assumed. Practical implications – Findings suggest that the effects of crises can be controlled by increasing the consumer's perception of value. Additionally, managing media coverage can be used to influence the perception of risk. Originality/value – The paper provides an insight into crisis management in the tourism industry.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Jan 27, 2012

Keywords: Terrorism; Tourism impacts; Consumer behaviour; Demand; Perception; Value; Egypt; Bali; Caribbean

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