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RealTime Strategy

RealTime Strategy Last year I wrote a column about the potential for new rivals from outside companies' traditional competitive sets to mount surprise attacks. My key premise was that one of the old givens of strategy, that you know your industry boundaries, was fast falling by the wayside. The new strategic rule I suggested was There are no industry boundaries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040214
Publisher site
See Article on Publisher Site

Abstract

Last year I wrote a column about the potential for new rivals from outside companies' traditional competitive sets to mount surprise attacks. My key premise was that one of the old givens of strategy, that you know your industry boundaries, was fast falling by the wayside. The new strategic rule I suggested was There are no industry boundaries.

Journal

Journal of Business StrategyEmerald Publishing

Published: Jan 1, 2002

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