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Reading experiences influencing the acceptance of e-book devices

Reading experiences influencing the acceptance of e-book devices Purpose– This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices. Design/methodology/approach– A total of 219 participants participated in a survey after using e-book devices to analyze the research model. Findings– This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices. Research limitations/implications– Implications and suggestions for researchers and manufacturers are also addressed in the present study. Originality/value– The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Electronic Library Emerald Publishing

Reading experiences influencing the acceptance of e-book devices

Park, Eunil; Sung, Jungyeon; Cho, Kwangsu
The Electronic Library , Volume 33 (1): 16 – Feb 2, 2015
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0264-0473
DOI
10.1108/EL-05-2012-0045
Publisher site
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Abstract

Purpose– This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices. Design/methodology/approach– A total of 219 participants participated in a survey after using e-book devices to analyze the research model. Findings– This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices. Research limitations/implications– Implications and suggestions for researchers and manufacturers are also addressed in the present study. Originality/value– The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.

Journal

The Electronic Library – Emerald Publishing

Published: Feb 2, 2015

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