The last 20 years has seen a relentless shift to offshore manufacturing as retailers chase ever-lower labor costs. The results of this strategy can now be evaluated and we propose that some adjustments are in order. We analyze the case of a North American apparel manufacturer (Griffin Manufacturing, Inc.) that has successfully emerged from a period of major change with a strong and strategic position in the apparel supply chain. This case study documents Griffin's survival through evolution in capabilities, technology, and especially attitude. The Griffin case study suggests that keeping a portion of the manufacturing onshore at an agile, quick response factory is cost effective: it increases sales and improves margins. However, the new relationship between the parties is much more complex and requires commitment on both sides.
Supply Chain Management: An International Journal – Emerald Publishing
Published: May 1, 2002
Keywords: Offshore arrangements
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