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QUALITY'S SECOND COMING

QUALITY'S SECOND COMING Quality for quality's sake has been debunkedeveryone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

QUALITY'S SECOND COMING

Voss, Bristol
Journal of Business Strategy , Volume 15 (2): 3 – Feb 1, 1994
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039625
Publisher site
See Article on Publisher Site

Abstract

Quality for quality's sake has been debunkedeveryone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1994

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