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Quality management as a brand‐building strategy: a proposal to return to basic purpose

Quality management as a brand‐building strategy: a proposal to return to basic purpose Sets out to discuss the history and present positions of the quality assurance (QA), total quality management (TQM), workplace training and human resource development (HRD) disciplines, Argues that from a position where training gave clear and precise support to QA, the evolved TQM and HRD disciplines have drifted apart, to the detriment of each. Contends that simultaneously, both professional disciplines have become divorced from their original intention of supporting business strategy. Proposes a number of steps to bring HRD, TQM and business needs close together. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Training for Quality Emerald Publishing

Quality management as a brand‐building strategy: a proposal to return to basic purpose

Training for Quality , Volume 4 (2): 6 – Jun 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0968-4875
DOI
10.1108/09684879610122241
Publisher site
See Article on Publisher Site

Abstract

Sets out to discuss the history and present positions of the quality assurance (QA), total quality management (TQM), workplace training and human resource development (HRD) disciplines, Argues that from a position where training gave clear and precise support to QA, the evolved TQM and HRD disciplines have drifted apart, to the detriment of each. Contends that simultaneously, both professional disciplines have become divorced from their original intention of supporting business strategy. Proposes a number of steps to bring HRD, TQM and business needs close together.

Journal

Training for QualityEmerald Publishing

Published: Jun 1, 1996

Keywords: Action learning; Brands; Human resource development; Marketing strategy; Quality Assurance; Training

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