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Quality function deployment and decision analysis :A R&D case study

Quality function deployment and decision analysis :A R&D case study This article presents and compares two techniques for making multiobjective product design decisions: quality function deployment (QFD) and decision analysis (DA). A research and development (R&D) case study describes the application of these techniques to the selection of the design for a new cargo/passenger aircraft. QFD provides a process for maintaining the voice of the customer, structuring the information in a concise format, developing teamwork, and improving communication. DA improves the quality of decisions by providing the decision maker with a better understanding of his values, insights into value trade-offs, an understanding of major uncertainties, and the value of additional information. In this study, we found many similarities between the two techniques; however, for multiobjective decisions, decision analysis provides some significant advantages for generating alternatives and performing analysis. We recommend combining the best features of QFD and DA for R&D decision making. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

Quality function deployment and decision analysis :A R&D case study

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Publisher
Emerald Publishing
Copyright
none
ISSN
0144-3577
DOI
10.1108/01443570010318959
Publisher site
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Abstract

This article presents and compares two techniques for making multiobjective product design decisions: quality function deployment (QFD) and decision analysis (DA). A research and development (R&D) case study describes the application of these techniques to the selection of the design for a new cargo/passenger aircraft. QFD provides a process for maintaining the voice of the customer, structuring the information in a concise format, developing teamwork, and improving communication. DA improves the quality of decisions by providing the decision maker with a better understanding of his values, insights into value trade-offs, an understanding of major uncertainties, and the value of additional information. In this study, we found many similarities between the two techniques; however, for multiobjective decisions, decision analysis provides some significant advantages for generating alternatives and performing analysis. We recommend combining the best features of QFD and DA for R&D decision making.

Journal

International Journal of Operations & Production Management – Emerald Publishing

Published: May 1, 2000

Keywords: Technology; Quality function deployment; Decision making; Aircraft industry

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