Big data analytics (BDA) gets all the attention these days, but as important—and perhaps even more important—is big data analytics quality (BDAQ). Although many companies realize a full return from BDA, others clearly struggle. It appears that quality dynamics and their holistic impact on firm performance are unresolved in data economy. The purpose of this paper is to draw on the resource-based view and information systems quality to develop a BDAQ model and measure its impact on firm performance.Design/methodology/approachThe study uses an online survey to collect data from 150 panel members in France from a leading market research firm. The participants in the study were business analysts and IT managers with analytics experience.FindingsThe study confirms that perceived technology, talent and information quality are significant determinants of BDAQ. It also identifies that alignment between analytics quality and firm strategy moderates the relationship between BDAQ and firm performance.Practical implicationsThe findings inform practitioners that BDAQ is a hierarchical, multi-dimensional and context-specific model.Originality/valueThe study advances theoretical understanding of the relationship between BDAQ and firm performance under the influence of firm strategy alignment.
Business Process Management Journal – Emerald Publishing
Published: Jun 12, 2019
Keywords: Firm performance; Big data analytics; Quality dominant logic; Big data analytics quality; Resource based view
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