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Quality comes first when hatching power brands

Quality comes first when hatching power brands Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U.S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Quality comes first when hatching power brands

Gale, Bradley T.
Planning Review , Volume 20 (4): 45 – Apr 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054361
Publisher site
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Abstract

Power brands like Perdue Farm's Oven Staffer chickens and Gillette's Sensor razor achieve superior profitability by convincing customers that they offer superior quality says a noted analyst of the data linking strategy and performance. His conclusions are based on a review of 25 years of confidential data from major U.S. corporations. His insights have important implications for corporate strategy and should provoke a review of business operations in many firms.

Journal

Planning Review – Emerald Publishing

Published: Apr 1, 1992

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