QUALITY AND GLOBAL COMPETITIVENESS

QUALITY AND GLOBAL COMPETITIVENESS PART 1 Powerand sometimes even justiceflows from the muzzle of a gun. Global competitiveness does not. We are witness today of two lumbering giants, the Soviet Union and the U.S., crossing the finishing line of an historic ideological contest, only to find that global attention has been drawn to a vastly different competitive area. The visceral survival issues implicit in the arms race have been preempted by the race for global market position. It is a contest, not for life, but lifestyle. It is a contest, not for nationstate sovereignty, but for appeals made to sovereign consumers. The scramble for worldclass trade position depends, critically, on the capacity to produce worldclass products. We have won the cold war. We are losing, because of the neglect of quality, the cold peace. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1059-5422
DOI
10.1108/eb060154
Publisher site
See Article on Publisher Site

Abstract

PART 1 Powerand sometimes even justiceflows from the muzzle of a gun. Global competitiveness does not. We are witness today of two lumbering giants, the Soviet Union and the U.S., crossing the finishing line of an historic ideological contest, only to find that global attention has been drawn to a vastly different competitive area. The visceral survival issues implicit in the arms race have been preempted by the race for global market position. It is a contest, not for life, but lifestyle. It is a contest, not for nationstate sovereignty, but for appeals made to sovereign consumers. The scramble for worldclass trade position depends, critically, on the capacity to produce worldclass products. We have won the cold war. We are losing, because of the neglect of quality, the cold peace.

Journal

Competitiveness Review: An International Business Journal incorporating Journal of Global CompetitivenessEmerald Publishing

Published: Jan 1, 1992

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