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Pyramid or Plate? The Development of a National Food Guide for the UK: A Preliminary Article

Pyramid or Plate? The Development of a National Food Guide for the UK: A Preliminary Article A National Food Guide (NFG) for the UK will enable all nutrition educators to use the same vehicle for conveying food and health messages. The public will, thus, receive a consistent message, visually reinforced through a variety of channels. The development of a NFG for the UK is a priority project for the Government′s Nutrition Task Force and is a tripartite project between the Department of Health (DoH), Ministry of Agriculture, Fisheries and Food (MAFF) and the Health Education Authority (HEA). Discusses the main aim of the HEA funded research project (Stage III): to assess actual consumer understanding and recall of information contained within the guide (as opposed to stated preferences) when the information was presented in different ways. The research experimentally tested the pyramid and plate formats of a food selection guide with a sample of 2,000 consumers in the UK. Presents the research design and methodology; results will appear in a later issue. It is planned to launch the final NFG in summer 1994. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nutrition & Food Science Emerald Publishing

Pyramid or Plate? The Development of a National Food Guide for the UK: A Preliminary Article

Nutrition & Food Science , Volume 94 (4): 6 – Aug 1, 1994

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References (12)

Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0034-6659
DOI
10.1108/00346659310060124
Publisher site
See Article on Publisher Site

Abstract

A National Food Guide (NFG) for the UK will enable all nutrition educators to use the same vehicle for conveying food and health messages. The public will, thus, receive a consistent message, visually reinforced through a variety of channels. The development of a NFG for the UK is a priority project for the Government′s Nutrition Task Force and is a tripartite project between the Department of Health (DoH), Ministry of Agriculture, Fisheries and Food (MAFF) and the Health Education Authority (HEA). Discusses the main aim of the HEA funded research project (Stage III): to assess actual consumer understanding and recall of information contained within the guide (as opposed to stated preferences) when the information was presented in different ways. The research experimentally tested the pyramid and plate formats of a food selection guide with a sample of 2,000 consumers in the UK. Presents the research design and methodology; results will appear in a later issue. It is planned to launch the final NFG in summer 1994.

Journal

Nutrition & Food ScienceEmerald Publishing

Published: Aug 1, 1994

Keywords: Consumers; Consumer attitudes; Food; Health; Nutrition; Presentation graphics; Selection; Surveys; United Kingdom

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