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Putting the customer first

Putting the customer first States electronic business changes traditional relationships between seller and buyer, shifting markers for competitive advantage. Posits, in e‐business, if the only thing left is how buyer and seller interact then what matters is managing the customer relationship. Uses 3 Figures for explanatory emphasis. Concludes the Internet allows e‐business to bridge the gap between the richness of information and the amount of information and firms need to decide how to organize their channels to market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Putting the customer first

The Antidote , Volume 4 (5): 4 – Dec 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006722
Publisher site
See Article on Publisher Site

Abstract

States electronic business changes traditional relationships between seller and buyer, shifting markers for competitive advantage. Posits, in e‐business, if the only thing left is how buyer and seller interact then what matters is managing the customer relationship. Uses 3 Figures for explanatory emphasis. Concludes the Internet allows e‐business to bridge the gap between the richness of information and the amount of information and firms need to decide how to organize their channels to market.

Journal

The AntidoteEmerald Publishing

Published: Dec 1, 1999

Keywords: Internet; Customer service; Business development

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