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Purpose: the human face of strategy

Purpose: the human face of strategy Contends that, as competition becomes truly international, as company boundaries blur, and expertise is recognized as a valuable resource, the strategy‐structure‐systems model appears static and mechanistic ‐ needing to be replaced with one that is in touch with today's highly complex business environment ‐ a model based on purpose‐process‐people. Concludes purpose, not strategy, is the way to tap into the imagination and energy necessary to achieve competitive advantage. Highlights Komatsu (rival to Caterpillar) in a box. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Purpose: the human face of strategy

The Antidote , Volume 3 (6): 2 – Sep 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006586
Publisher site
See Article on Publisher Site

Abstract

Contends that, as competition becomes truly international, as company boundaries blur, and expertise is recognized as a valuable resource, the strategy‐structure‐systems model appears static and mechanistic ‐ needing to be replaced with one that is in touch with today's highly complex business environment ‐ a model based on purpose‐process‐people. Concludes purpose, not strategy, is the way to tap into the imagination and energy necessary to achieve competitive advantage. Highlights Komatsu (rival to Caterpillar) in a box.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 1998

Keywords: Purposes valuation; Strategy; Organizational structure

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