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Pure play versus clicks‐and‐mortar

Pure play versus clicks‐and‐mortar Stresses that what happens in Europe, with regard to the e-retailing sector, will eventually occur in Asia, Latin America, and Africa. Expounds on the World Wide Web and its fast-growing effects, using a Table and three Figures for added explanation. Reckons that management has to break free from its entrenched attitudes — the Internet should be seen as aiding in growth. Concludes traditional strategic planning is dead and Internet plans must be flexible which means entrepreneurs will have massive opportunities in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Pure play versus clicks‐and‐mortar

The Antidote , Volume 5 (1): 4 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006736
Publisher site
See Article on Publisher Site

Abstract

Stresses that what happens in Europe, with regard to the e-retailing sector, will eventually occur in Asia, Latin America, and Africa. Expounds on the World Wide Web and its fast-growing effects, using a Table and three Figures for added explanation. Reckons that management has to break free from its entrenched attitudes — the Internet should be seen as aiding in growth. Concludes traditional strategic planning is dead and Internet plans must be flexible which means entrepreneurs will have massive opportunities in the future.

Journal

The AntidoteEmerald Publishing

Published: Feb 1, 2000

Keywords: World Wide Web; Retailing; Growth

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